The TCF Council of Fiji will send a delegation to the AISF this month, marking Fiji’s return after COVID-19. The initiative reinforces Fiji’s role as a crucial sourcing hub for Australia and the Pacific Islands, promoting the ‘Make it in Fiji’ campaign. Notable companies such as Danam, Nagsun Apparel, and United Apparel will represent Fiji at the fair from November 19-21 in Melbourne.
The Textile Clothing and Footwear Council of Fiji (TCF Council) is poised to send a delegation to the Australia International Sourcing Fair (AISF) later this month, marking Fiji’s return to this significant exhibition after a hiatus due to the COVID-19 pandemic. The council emphasized Fiji’s role as an essential regional sourcing hub serving Australia, New Zealand, and the Pacific Islands, reinforcing its commitment to the ‘Make it in Fiji’ initiative that revitalized the local industry over a decade ago. Fiji has established itself as a producer of renowned products available in markets across America, Australia, New Zealand, and Europe. The TCF Council outlined that Fiji’s industry differentiates itself from larger competitors such as China, Bangladesh, India, and Vietnam by focusing on flexibility, quality, and smaller production runs. This includes a dedication to delivering high-quality products accompanied by a proactive customer service approach, characterized by the renowned Fijian hospitality. Three companies, Danam (Fiji) Pte Ltd, Nagsun Apparel Fiji Ltd, and United Apparel (Fiji) Pte Ltd, have already confirmed their attendance at the AISF, which is scheduled to take place from November 19-21 at the Melbourne Exhibition Centre in South Bank, Victoria. The participation of these firms underscores Fiji’s commitment to showcasing its capabilities and strengthening trade relationships in the international arena.
The Textile Clothing and Footwear Council of Fiji (TCF Council) plays a critical role in promoting the Fijian textile, clothing, and footwear industries. With an emphasis on enhancing local capabilities and fostering international collaborations, the council supports various initiatives such as the ‘Make it in Fiji’ campaign, which aims to revitalize and position Fiji as a competitive sourcing destination. The involvement in the Australia International Sourcing Fair aligns with this mission, providing exposure and opportunities for local manufacturers in key international markets. The council recognizes the potential of Fijian businesses to carve their niche by offering personalized, high-quality products, differentiating from larger producing nations through their unique service offerings and community commitments.
The participation of the Textile Clothing and Footwear Council of Fiji at the Australia International Sourcing Fair reaffirms Fiji’s strategic importance as a regional sourcing hub. By showcasing its unique capabilities and commitment to quality and customer service, Fiji aims to strengthen its position in the global market. The confirmed attendance of key Fijian manufacturers reflects a readiness to engage internationally, promoting the nation’s manufacturing potential and enhancing trade relationships.
Original Source: www.fijitimes.com.fj
