Coffee Berry, an Athens-based coffee chain, has opened its first outlet in Morocco, specifically in Casablanca. This move enhances its presence in the MENA region, joining other international brands. The Moroccan coffee market is growing rapidly, with significant competition from well-known brands. Experts project continued growth in the coffee shop sector, enhancing opportunities for Coffee Berry and similar companies.
Athens-based Coffee Berry has launched its first outlet in Morocco, located in Casablanca. This expansion comes as part of Coffee Berry’s broader strategy to increase its presence in the Middle East and North Africa (MENA) region. The new store features an extensive beverage menu, including nine distinct single-origin coffees, catering to the burgeoning specialty coffee market in Morocco’s largest city.
Founded in 2016, Coffee Berry has grown to operate over 220 stores worldwide, including 129 in Greece and 87 in Cyprus. With Morocco being its third market in the MENA region, following Egypt and Saudi Arabia, the chain is strategically expanding its footprint. Additionally, Coffee Berry has one location in Germany.
According to World Coffee Portal’s “Project Cafe Middle East 2025” report, there are more than 160 branded coffee shop outlets in Morocco, positioning the country as the tenth largest market in the MENA region. The Moroccan coffee shop sector has seen significant growth, particularly with international brands leading the market, including recognizable names like Starbucks and Dunkin’.
In recent months, Morocco has attracted several international food and beverage brands. This includes Le Pain Quotidien, Gong cha, and Krispy Kreme, which have all entered the marketplace within the last six months. European chains such as Espressolab and Costa Coffee are among those that expanded their operations in the region over the last 18 months.
World Coffee Portal projects that the Moroccan coffee shop market will continue to expand, predicting an increase to approximately 390 outlets by 2029. As consumer demand for high-quality coffee experiences continues to rise, Coffee Berry and similar brands are well-positioned for future growth in this vibrant market.
The coffee shop market in Morocco is witnessing rapid expansion, with international brands significantly increasing their presence. As more chains enter this market, driven by growing consumer interest in specialty coffee, the overall landscape is evolving, indicating healthy prospects for further growth. This trend hints at changing consumer behaviors and preferences towards branded coffee experiences, inviting more global companies to establish outlets in the region. The increasing number of brands, both domestic and international, suggests a competitive and diverse coffee market that appeals to a variety of tastes and preferences among Moroccan consumers. Reports indicate a strong appetite for new entrants in the cafe landscape, showcasing the sustainability of this growth trajectory over the next few years.
In conclusion, Coffee Berry’s entry into the Moroccan marketplace marks a significant development in the growing specialty coffee sector. As the branded coffee shop market continues to expand with international participation, Morocco’s vibrant café culture is set for further evolution. The positive growth forecast highlights the country’s potential as an attractive market for both existing and new coffee brands.
Original Source: www.worldcoffeeportal.com
