Felipe Massa, former Formula 1 driver, owns two high-end restaurants in Sao Paulo, including Song Qi, a popular Chinese restaurant. He emphasizes quality in both food and service, drawing parallels between restaurant management and racing. His other restaurant, Beefbar, is hailed as the best beef restaurant in Brazil, showcasing his competitive spirit in the culinary industry.
Felipe Massa, the renowned retired Formula 1 driver, now thrives as an entrepreneur, owning two prestigious restaurants in Sao Paulo, Brazil. His latest establishment, a Chinese restaurant named Song Qi, is gaining attention for its gourmet offerings, such as steamed scallops and lacquered duck, which have attracted notable patrons, including fellow F1 drivers Charles Leclerc and Valtteri Bottas.
Massa recognized a gap in the restaurant market, stating, “strangely enough there was no good Chinese restaurant. We jumped into that gap.” He emphasizes that while prices are moderate, they are positioned within the higher segment. His Brazilian chefs have trained in Europe to enhance the dining experience offered at his restaurants.
The competitive nature that defined Massa’s racing career has seamlessly translated into his business endeavors. He explained that managing a restaurant is akin to operating within a Formula 1 team, stressing that “everything has to be top quality – the products, but also the people.” This dedication to excellence extends to every aspect, from procurement to service and kitchen operations.
His other culinary venture, Beefbar, claims the title of the ‘best beef restaurant in Brazil.’ With an eye for detail akin to that in motorsport, Massa is keen on ensuring that each element of his restaurants operates flawlessly to create an exceptional experience for guests.
Felipe Massa, widely recognized for his successful tenure in Formula 1, particularly with Ferrari, has diversified his career post-retirement by venturing into the culinary industry. His passion for quality and excellence, which characterized his racing career, informs his approach to restaurant management. This transition reflects a growing trend among athletes who seek to establish businesses leveraging their public personas and competitive spirits.
In conclusion, Felipe Massa’s entrepreneurial journey highlights his ability to apply lessons from the racetrack to the restaurant industry. His establishments, including the newly opened Song Qi and the acclaimed Beefbar, demonstrate his commitment to quality and guest experience. Through strategic training and a robust understanding of business operations, Massa aspires to lead in the culinary realm just as he did in Formula 1.
Original Source: www.grandprix.com
