The Juju has appointed Jorge ‘Coqui’ Soto as executive creative director in Peru, focusing on the brand Gloria. Soto brings over 22 years of advertising experience, having previously led creative efforts at VML Peru. He has earned multiple industry awards, and emphasizes collaboration in idea generation. His appointment aims to enhance The Juju’s creative impact.
The Juju, a creative agency within the untold| ecosystem, led by Darío Straschnoy, has appointed Jorge ‘Coqui’ Soto as the executive creative director in Peru. In this capacity, he will focus on Gloria, a prominent player in the Peruvian milk market. With over 22 years of experience in the advertising sector, Soto previously headed creative teams for major clients at VML Peru, including AB InBev and Cemento Sol of UNACEM.
During his tenure at VML Peru, which began in 2016, Soto garnered significant accolades, including two Cannes Lions and two Grand Prix awards at the El Sol Festival, along with honors from New York Festivals and Effies. Andrés Briceño, president and partner of The Juju, remarked on the importance of co-creation in the ideation process, stating that “The process of coming up with a good idea must be equally good and enjoyable. Ideas cannot exist in just one person.”
Jorge ‘Coqui’ Soto expressed his enthusiasm for joining The Juju, emphasizing his desire to create impactful and emotionally resonant ideas with the brand Gloria. He stated, “It was time to start a new chapter. I’m very excited to join The Juju and see such a special brand for Peruvians like Gloria.” Additionally, Soto has contributed to various brands, including Movistar and Toyota, and he serves as an educator at Brother, a creativity-focused school in Peru.
Briceño underlined the significance of finding not just skilled professionals but also those with a human touch. He asserted, “We believe that Coqui knows everything, we believe that he is a talent with a lot of Juju.” This sentiment reflects the agency’s commitment to fostering creativity and strong leadership within their teams.
In conclusion, Jorge ‘Coqui’ Soto’s appointment as executive creative director at The Juju marks a significant milestone for the agency as it seeks to enhance its creative offerings, particularly for the renowned brand Gloria. Soto’s extensive experience and dedication to collaboration and emotional connectivity in advertising position him as a valuable asset. The Juju’s leadership, under Andrés Briceño, expresses confidence in Soto’s potential to drive impactful ideas and foster a nurturing creative environment.
Original Source: lbbonline.com
