Action Black, a leading Colombian fitness brand, is expanding into the U.S., focusing on New York City. The brand is known for its unique, nightclub-style fitness experience and variety of workout classes under one roof. With plans for more U.S. locations and international expansion, Action Black aims to redefine boutique fitness globally.
Action Black, a prominent fitness brand from Colombia, is embarking on a significant expansion into the United States, focusing primarily on New York City. Known for its nightclub-inspired atmosphere and diverse fitness offerings, the brand aims to appeal to a wide audience by providing an innovative group fitness experience. Founded in 2015 by Wilder Zapata Torres, the brand currently operates over 20 locations in Colombia and plans to establish facilities in multiple U.S. cities.
With its first U.S. outlet opened in Tribeca and a second in NoMad, Action Black continues to expand. The brand’s upcoming largest facility will be in Williamsburg, Brooklyn, featuring amenities such as a lounge and co-working spaces. Additional locations are planned in Manhattan’s Financial District and Dumbo, as well as in Miami’s Brickell neighborhood.
Set apart by its unique approach to fitness, Action Black incorporates multiple training modalities within each location. Each group class takes place in a dedicated room, with offerings including boxing, strength training, and HIIT workouts. The environment is designed to emulate the energy of a nightclub, enhancing the overall fitness experience with dim lighting and vibrant neon accents.
The pricing model for U.S. memberships is $299 per month, with special promotions to attract new members. The brand’s target demographic primarily includes individuals in their 20s, 30s, and 40s, with a significant proportion of female members. This approach aims to foster a community of fitness enthusiasts within a cohesive setting.
Action Black envisions extensive growth, projecting to open approximately 135 gyms globally. While establishing a firm presence in the U.S., the brand remains committed to its international endeavors, planning further expansion in Colombia, Spain, Mexico, and new markets across Asia and Europe, including China and the United Kingdom.
Action Black is strategically positioning itself within the competitive U.S. boutique fitness market through its innovative model that combines various fitness modalities in a nightclub-inspired environment. With ongoing expansion efforts in New York and Florida, as well as additional plans for international growth, the brand aims to redefine the fitness experience for its target audience. By emphasizing community and diversity in fitness offerings, Action Black is well-equipped for success.
Original Source: athletechnews.com
