As Ramadan approaches, businesses in Saudi Arabia, particularly in food and hospitality, are preparing for a surge in demand with new product lines and marketing strategies. Key sectors such as Amazon, local food brands, and hotels are enhancing their offerings to cater to consumers seeking essential items and unique experiences during this significant time.
Businesses across Saudi Arabia are gearing up for the highly awaited Ramadan season with new product offerings and marketing strategies. Retail sectors, including food and beverages, hospitality, and e-commerce, are experiencing heightened demand. Nausherwan Hafeez, Amazon’s Saudi operations country manager, noted a surge in demand for staples such as rice and oil, prompting the introduction of Ramadan Boxes, which include essential items for breaking fast that can be purchased or donated to local food banks.
In the retail landscape, sales manager Mohammed Majid from the Economy Saving Center in Jeddah reported a remarkable 70 percent increase in sales leading into Ramadan, attributed to a range of newly introduced Ramadan-themed products. Meanwhile, Saleha Ameen, founder of an online store for handmade items, stated there has been a 40 percent rise in online shopping, particularly for personalized prayer mats and accessories, as consumers prepare for the holy month.
Local food brands are also witnessing significant order increases. Noura Abdullah, the founder of Soma, emphasized that Ramadan is their busiest month, with rising sales for popular iftar dishes such as grape leaves. She indicated that technology and data analytics are critical for managing production and maintaining product quality amidst this peak demand.
The hospitality sector is adapting by enhancing offerings for the Ramadan period. Vipin Khattar, general manager of The Ritz-Carlton Jeddah, shared that the hotel is focusing on traditional Saudi dishes and using data analytics to cater to guest preferences efficiently. Additionally, Monther Abou Alssil from Movenpick Hotel Tahlia Jeddah mentioned their unique iftar menu inspired by Italian cuisine, alongside community-focused charity events for individuals with special needs during Ramadan.
The preparations for Ramadan among Saudi Arabian businesses signify a significant opportunity for increased sales and community engagement. With restaurants and retailers adapting their offerings and employing technology to meet growing consumer demand, it is evident that the month provides avenues for both profit and social responsibility. The emphasis on innovation, tradition, and personalization resonates with the values of the season and enhances customer experiences.
Original Source: www.arabnews.com
