Martha Karua has rebranded NARC-Kenya to People’s Liberation Party, focusing on unity and youth engagement for the 2027 elections. The party has adopted new colors, a new slogan, and symbol, while aiming to resonate with Generation Z. This reformulation reflects a coalition of leaders committed to creating a proactive political agenda.
Martha Karua, the leader of NARC-Kenya, has officially rebranded the party to the People’s Liberation Party (PLP) during a recent event attended by prominent political figures including Kalonzo Musyoka, Eugene Wamalwa, and Rigathi Gachagua. Karua emphasized unity among leaders to enhance service delivery, stating, “The call for unity is the foundation of the liberation movement and our commitment today is to do just that.”
Kalonzo Musyoka remarked that the newly formed party aims to join a proactive unity movement, asserting, “We are going to unite under an idea, under an agenda. It cannot just be unity for the sake of removing an individual because of misrule.” In support of this initiative, Rigathi Gachagua encouraged the youth to engage actively in the electoral process, stating, “The real transformation of this country will happen on the ballot, Gen-Z, register as voters and on the election day wake up early and go vote to elect the leaders you want. We will support you.”
The PLP has adopted new colors: purple, lilac, and white, transitioning from the previous red, white, and green color scheme of NARC-Kenya. The party’s slogan has also changed to “Unite” and “Liberate,” replacing the former motto, “One Kenya, One Nation, One People.” The party symbol has been updated from a red rose to a purple rose.
According to Karua, these changes do not indicate a departure from the party’s original mission established in 2006. The broader strategy of the PLP is designed to resonate with the Generation Z demographic, which is expected to play a crucial role in the upcoming 2027 General Election. This rebranding follows Eugene Wamalwa’s inauguration of the new Democratic Action Party of Kenya (DAP-K), which was also attended by former Deputy President Rigathi Gachagua.
In light of recent political developments, the rebranding signals a coalition effort among leaders like Karua, Wamalwa, and Musyoka, who are keen to collaboratively address their political objectives. This collaborative approach aims to create a stronger political front as they prepare for the future electoral challenges.
In summary, Martha Karua’s reformulation of NARC-Kenya into the People’s Liberation Party marks a strategic shift aimed at promoting unity and engaging the youth in political processes. The new branding reflects a commitment to a proactive agenda for leadership and service delivery. Importantly, the coalition of emerging leaders is positioned to influence the electoral landscape as the 2027 elections approach.
Original Source: www.capitalfm.co.ke
