Businesses in Saudi Arabia are gearing up for Ramadan with new product lines and increased marketing. Amazon has introduced Ramadan Boxes with essential items for iftar, while local retailers and online stores experience significant sales increases. Hospitality sectors are adapting their offerings to create memorable experiences, with a focus on tradition and community engagement.
In anticipation of Ramadan, businesses across Saudi Arabia, spanning food and beverage, e-commerce, and hospitality, are launching new product lines and marketing strategies to attract consumers. Nausherwan Hafeez, Country Manager for Amazon in Saudi Arabia, reports that items such as rice and oil are experiencing heightened demand, prompting the introduction of Ramadan Boxes filled with essential iftar ingredients.
Retailers are also witnessing increased sales ahead of Ramadan. Mohammed Majid, Sales Manager at Economy Saving Center, notes a remarkable 70 percent surge in sales. The store has expanded its inventory with Ramadan-themed products, including decorative lighting and tableware, while showcasing local brands.
The online marketplace is thriving as well; Saleha Ameen, founder of a handmade products store, mentions a 40 percent uptick in orders for customized prayer mats and other items ahead of the holy month. Local food brands are particularly busy, with Noura Abdullah of Soma emphasizing that Ramadan is crucial for their sales, especially for popular iftar dishes.
Goody Kitchen has leveraged digital platforms to enhance customer engagement during Ramadan. Noha Baik, the Brand Experience Manager, states that they released a Ramadan magazine featuring recipes and cultural stories. Similarly, hotels are revamping their offerings to accommodate the influx of Ramadan customers, as highlighted by Vipin Khattar, General Manager of The Ritz-Carlton Jeddah, who emphasized enhanced iftar experiences rooted in local tradition.
Monther Abou Alssil, General Manager at Movenpick Hotel Tahlia, described their unique iftar menu inspired by Italian cuisine while also planning a charity event that welcomes individuals with special needs to break their fast in a spirit of community and generosity. The emphasis on creativity and data analysis in menu planning aims to forge lasting connections among guests while respecting Ramadan’s values.
In summary, the upcoming Ramadan season is prompting a significant shift in consumer behavior, with businesses across Saudi Arabia adapting their strategies to meet increased demand. Retailers and food brands are experiencing notable sales growth, while hospitality establishments are enhancing their offerings to create unique dining experiences. The emphasis on community, tradition, and innovation reflects the season’s importance.
Original Source: www.arabnews.com
