23XI Racing, co-owned by Michael Jordan and Denny Hamlin, has announced a new multi-year partnership with Upper Deck ahead of the NASCAR Cup race at COTA. Tyler Reddick won the pole position, with Bubba Wallace starting second. The partnership aims to enhance fan engagement by highlighting collectibles during races, with Upper Deck making its Xfinity Series debut this weekend.
23XI Racing, the NASCAR team co-owned by Michael Jordan and Denny Hamlin, has announced a significant new partnership ahead of the upcoming NASCAR Cup Series race at the Circuit of the Americas this weekend. This announcement coincides with Tyler Reddick’s remarkable achievement of securing the pole position during the COTA qualifiers, with his teammate Bubba Wallace starting in second place.
The team revealed this new commercial agreement in a statement, indicating the continuation of a partnership with Upper Deck, which was initially established last season. Upper Deck is renowned for its role in sports and entertainment collectibles, having first appeared on the No. 45 Toyota Camry during the previous season.
An official statement from 23XI Racing mentioned, “23XI Racing announced today a multi-year expansion of its relationship with Upper Deck, the worldwide leader in sports and entertainment collectibles.” The collaboration aims to feature Upper Deck memorabilia prominently in upcoming races, enhancing fan engagement with authentic collectibles.
In addition to their on-track presence, Upper Deck will make its debut at COTA with Corey Heim in the NASCAR Xfinity Series, as he takes his first start in the series for 23XI. Furthermore, Upper Deck is scheduled to appear on the No. 45 Toyota Camry XSE during Tyler Reddick’s race at Atlanta Motor Speedway later this summer.
Steve Lauletta, president of 23XI, expressed excitement regarding the expansion of their relationship with Upper Deck, noting, “Following a thrilling start to our partnership last season with Tyler securing the regular season championship… this collaboration continues to be a great way to connect with fans.”
The announcement of the renewed partnership between 23XI Racing and Upper Deck signifies an important development for both the team and its fans. With Tyler Reddick’s recent pole position at the Circuit of the Americas and an expanded partnership with Upper Deck, 23XI Racing is positioning itself to enhance fan engagement and offer unique memorabilia. This collaboration represents a strategic move to foster deeper connections with NASCAR fans and create memorable experiences around the sport.
Original Source: www.gpfans.com
