In January 2025, Brazil’s legal betting market surged, achieving 1.7 billion visits on the bet.br domain, surpassing platforms like YouTube and Instagram. This growth is a result of new regulations mandating the use of the bet.br domain for licensed operators, leading to enhanced user engagement and supported government efforts against illegal gambling. The number of licensed companies has steadily increased, demonstrating a strong and compliant market.
In January 2025, Brazil’s newly established legal betting market experienced an unprecedented surge, with the bet.br domain achieving 1.7 billion visits. This remarkable performance positioned it as the second-largest online traffic source in Brazil, following Google, and among the top 17 globally, overtaking notable platforms such as YouTube and Instagram.
The increase in traffic can be attributed to newly implemented regulations mandating that all licensed betting operators utilize the bet.br domain for compliance. This significant shift resulted in Brazilian users spending an average of 13 minutes per session on legal betting sites, exceeding the 10 minutes and 47 seconds spent on Google, the country’s leading online destination.
Additionally, 300 million unique devices, representing 60% of Brazil’s internet-connected devices, accessed legal betting platforms in January. The rise in traffic marked a sharp jump from December 2024, when visits were reported at 833 million.
The transition to a regulated market not only enhanced online visibility but also aided the government in its efforts to combat illegal gambling. Since October 2024, Brazil’s Secretariat for Policy and Strategy (SPA) has effectively blocked 11,555 unauthorized websites through the national telecommunications regulator, Anatel, while intensifying scrutiny of influencers endorsing unlicensed gambling.
In January alone, 75 inspections were conducted focusing on 51 content creators, with 22 new investigations initiated in February. The number of companies authorized to legally operate has steadily increased to 68, along with seven additional firms benefiting from court orders. Approximately R$ 2.1 billion (US$417 million) in licensing fees have been collected as the SPA diligently reviewed over 45,000 documents.
Brazil’s legal betting market has made significant strides since its legalization, evidenced by the extraordinary web traffic to the bet.br domain. This growth indicates a robust engagement from users, a strong regulatory environment, and a commitment to eliminating illegal gambling operations. The government’s actions reflect an ongoing dedication to create a safe and compliant betting landscape in Brazil.
Original Source: www.yogonet.com
