The “Affordable Fish” initiative in Morocco has successfully sold 2,150 tons of seafood across 40+ cities since February 22, benefiting the community with affordable prices amid rising public concern regarding fish costs. Mobile fish caravans and safety checks further enhance the initiative’s reach and reliability, with distribution improvements expected soon while addressing the influence of middlemen on prices.
Morocco’s “Affordable Fish” initiative, now in its seventh edition, has proven to be a significant success. Launched on February 22, it has facilitated the sale of 2,150 tons of frozen seafood at reasonable prices across various Moroccan cities, as reported by the Ministry of Agriculture and Fisheries.
The primary aim of this initiative is to address the rising demand for affordable seafood amid public dissatisfaction with elevated fish prices. Originally, the initiative intended to distribute over 4,000 tons of fish, and it has successfully established sales points in over 40 cities, including notable locations such as Casablanca, Rabat, Sale, Fez, Agadir, Marrakech, and Dakhla.
Additionally, the initiative has expanded its reach through mobile fish caravans, ensuring access to seafood even in more remote areas, particularly during Ramadan. Sales points are experiencing significant activity, with nearly 400 visitors each day, reflecting the community’s trust in the quality and prices of the fish offered.
Furthermore, all fish products undergo rigorous safety checks conducted by the National Office for Food Safety (ONSSA). Distribution efforts are expected to grow in the coming weeks as logistics and coordination among fishing industry participants improve, thereby ensuring a continuous supply of seafood throughout Ramadan.
The region has recently witnessed a fervent discussion regarding fish pricing, sparked by an individual from Marrakech who began selling sardines for MAD 5 ($0.50) per kilo, a stark contrast to the prevailing market price of MAD 25 ($2.50). This has raised questions about the role of middlemen, termed “Chnaqa,” who are blamed for inflating fish prices, a sentiment echoed by other fishermen noting that wholesale sardine costs range from MAD 2.5-3 ($0.25-0.30).
In summary, Morocco’s “Affordable Fish” initiative has significantly benefited citizens by providing access to frozen seafood at fair prices, amidst rising concerns over fish pricing. With expansions planned for further distribution, the initiative is poised to maintain its momentum during significant periods like Ramadan. Public confidence in the initiative, coupled with regulatory safety checks, reinforces its importance in addressing seafood accessibility in Moroccan communities.
Original Source: www.moroccoworldnews.com
