Fiji is missing out on lucrative cocoa export opportunities due to a lack of readiness for commercial production. Cacao Fiji’s Arif Khan urges the government to establish regulations and a cocoa board to oversee industry growth. He highlights a global cocoa shortage inflating prices and suggests that Fiji can capitalize on its branding to market premium cocoa products effectively.
Fiji faces a critical challenge in maximizing its cocoa export earnings, currently poised at nearly $10,000 per metric tonne globally. Cacao Fiji director Arif Khan emphasizes the necessity for governmental action, advocating for formal regulations to facilitate the development of the cocoa industry. He notes a significant global cocoa shortage, driven by declining production in major countries like Ghana and Ivory Coast caused by various factors, such as diseases and climate changes.
Moreover, Mr. Khan underscores the strategic importance of establishing a structured cocoa board to oversee daily operations and ensure industry growth. He warns that without a clear plan and specific goals, including targets for farmer engagement and production metrics, the industry risks stagnation. Mr. Khan’s observations from the latest cocoa convention in Amsterdam reveal that Fiji has the potential to market its cocoa as a premium product, capitalizing on its unique branding to attract higher prices in international markets.
In conclusion, Fiji’s cocoa industry holds considerable potential for export earnings. However, to capitalize on the current market conditions, a structured and strategic approach is essential. Establishing a cocoa board and implementing effective regulations will be crucial for fostering growth and ensuring the sustainability of the industry. With proper planning and execution, Fiji could leverage its unique positioning to promote high-value cocoa products.
Original Source: www.fijitimes.com.fj
