The Global Web Index (GWI) Report shows that TV screen time remains prominent in daily media habits, with varied averages across countries. The U.S., South Africa, Brazil, the UK, and Chile lead in viewing hours, indicating a blend of traditional TV and streaming engagements.
The recent Global Web Index (GWI) Report reveals that television continues to be a considerable aspect of daily media consumption. The findings illustrate substantial differences in average daily TV screen time among various countries, indicating that while streaming platforms have gained widespread popularity, traditional TV still retains a significant audience in many regions.
The following are the countries that lead in average daily TV screen time per user:
– United States: 4.39 hours per day.
Despite its status as a digital content powerhouse, traditional TV remains popular in the U.S., with much viewing shifting towards on-demand services like Hulu, Netflix, and Disney+, thereby blending “TV time” and “screen time.”
– South Africa: 4.04 hours per day.
In the Sub-Saharan region, South Africa excels in TV screen time, where broadcast television remains widely favored. Digital consumption is on the rise, particularly among younger viewers who access streaming services on mobile devices.
– Brazil: 4.4 hours per day.
Brazilians are avid consumers of entertainment, enjoying both traditional TV and streaming. Telenovelas continue to be a significant cultural element, while platforms like Globoplay, Netflix, and YouTube hold substantial market presence.
– United Kingdom: 3.54 hours per day.
Relative to countries such as the Philippines, Brazil, and South Africa, the UK’s TV screen time is comparatively lower. This indicates a wider array of media consumption preferences, with increased engagement in social media, digital news, and podcasts.
– Chile: 3.43 hours per day.
Chilean audiences persist in their consumption of traditional television, particularly for news and telenovelas. Nevertheless, streaming services like Netflix and HBO Max have gained immense popularity, especially among younger, urban demographics.
In summary, the GWI Report underscores television’s ongoing relevance in global media consumption, highlighting significant variances in viewing habits across countries. While traditional TV remains crucial in many regions, the rise of digital streaming platforms is reshaping the landscape of how viewers engage with content, particularly among younger demographics.
Original Source: globalsouthworld.com
