Macktiles has signed a MoU with Kotler Impact to feature in the first Sri Lankan and Maldivian edition of Essentials of Modern Marketing. The agreement includes a detailed case study of Macktiles’ brand journey and innovative strategies within the market.
Macksons Tiles Lanka (Pvt) Limited, known as Macktiles, has entered into a Memorandum of Understanding (MoU) with Kotler Impact to be featured in the inaugural Sri Lankan and Maldivian edition of Essentials of Modern Marketing by esteemed marketing expert Professor Philip Kotler. This agreement was signed on March 10th at Mandarina Colombo, with Shimmer Milfer, Group CEO of Macksons Holdings, representing the company, while Denzil Perera attended as the country representative for Kotler Impact. Macktiles will be highlighted through a comprehensive case study detailing its brand evolution, strategic market positioning, and innovative practices that have positioned it as a leader in the tile manufacturing sector.
In summary, Macktiles has secured a significant partnership with Kotler Impact to feature in a prominent marketing publication. The case study will highlight its journey and strategies that have contributed to its success in the industry. This collaboration underscores the importance of innovative marketing practices in driving brand growth and market presence.
Original Source: island.lk
