Gran Malo, co-founded by influencer Luisito Comunica, has launched in Texas after its success in other states. Known for its spicy tamarind flavor, the tequila blends blanco, chiles, and tamarind. The brand emphasizes Mexican culture through its design, and it retails at $19.99 for 750ml bottles, available locally and online.
Gran Malo, the unique spicy tamarind tequila co-founded by Mexican influencer Luis Villar Sudek, known as Luisito Comunica, has officially expanded its distribution to Texas, complementing existing markets in Arizona, Colorado, Nevada, New Mexico, and California. Launched in Mexico in 2021 and making its U.S. debut in 2024, Gran Malo has quickly become popular due to its distinctive flavor, deeply rooted in Mexican cultural sweets.
The tequila is crafted from a blend of blanco tequila, macerated chiles, and tamarind, setting it apart in the flavored shots category. Luis Villar highlighted, “Whether you’re having fun with friends at home or a bar, Gran Malo is the ideal spicy tamarind shot to make any pre-shot an authentic celebration with a touch of badassery.” His substantial social media following, which exceeds 128 million, has significantly contributed to the brand’s visibility and recognition.
In collaboration with renowned spirits companies, Spirit of Gallo and Casa Lumbre, Villar has facilitated the distribution growth of Gran Malo from Mexico to the broader markets of Latin America and the U.S. The product’s design reflects its Mexican heritage with elements like folklore figures El Diablo and La Calaca, alongside a bottle that mimics papel picado, or paper banners, and a cap that serves as a shot glass.
Gran Malo is now available in Texas in 750-milliliter bottles, retailing for $19.99. Additional information concerning local purchase options can be found on Gran Malo’s website.
Gran Malo tequila, a spicy tamarind creation by Luisito Comunica, has successfully launched in Texas, adding to its existing availability in multiple states. The brand is recognized for its distinctive flavor profile and cultural design elements. With its production firmly rooted in Mexican tradition and a growing international presence, Gran Malo is poised for continued popularity in the market.
Original Source: www.dallasnews.com
