Swan Hellenic is investing in Latin America, focusing on Brazil by appointing Gustavo Benetti as the new sales director. The company seeks to establish a significant market presence and will offer unique itineraries, including expeditions returning to Antarctica through the Caribbean. Additional journeys will explore the Amazon, with a commitment to showcasing destinations that are less commonly experienced.
Swan Hellenic is making significant investments in Latin America, particularly in Brazil, under the leadership of newly appointed sales director, Gustavo Benetti. At an industry event in Brazil, Benetti emphasized that the company’s commitment extends beyond Brazil, as they seek to enhance their footprint in the entire Latin American market.
Benetti indicated, “The company is really investing in our markets,” noting that Brazil is regarded as one of the most promising areas for investment. The strategy involves increasing marketing efforts and establishing a physical presence in Brazil, where currently no competitor has a focused engagement.
He mentioned exciting upcoming expeditions, including a return to Antarctica through the Caribbean, which will feature unforgettable itineraries highlighting the Amazon, Belém, and the stunning landscapes of Lençóis Maranhenses. Benetti affirmed, “No one can replicate this kind of experience,” showcasing the uniqueness of their offerings.
In mid-October 2025, one of the itineraries aboard the SH Vega will journey from Barbados to Salvador, encompassing a 19-night expedition that includes visits to UNESCO World Heritage sites such as Paramaribo and Rio Cajari’s ecological reserves. This voyage will allow the 152-guest ship to navigate the Amazon River, stopping at locations such as Macapá and the Breves Narrows.
Benetti, who joined Swan Hellenic earlier this year, brings 18 years of travel industry experience, having previously held a business development role at Norwegian Cruise Line Holdings Brazil. He noted that Swan Hellenic is also promoting a diverse range of itineraries globally, stating, “Our slogan is ‘See What Others Don’t,’ so we are present on every continent,” with plans extending to Antarctica, the Arctic, and beyond.
In conclusion, Swan Hellenic is strategically investing in Latin America, with an emphasis on Brazil and expanding their market presence. Under the guidance of Gustavo Benetti, the company is set to offer unique travel experiences, including expeditions that feature UNESCO World Heritage sites and exciting itineraries. This approach is indicative of their commitment to enhancing their global footprint while catering to a diverse clientele.
Original Source: cruiseindustrynews.com
