Diego Castagnasso shares his insights from a visit to a blueberry farm in Peru, showcasing its significant evolution over the past decade. The farm transformed from a challenging environment to a thriving producer of premium varieties through strategic partnerships and innovative practices. He raises questions about customer needs within the industry, inviting reader input for future discussions.
The recent article by Diego Castagnasso details his experience in Peru at a blueberry production site that he visited a decade ago. He describes Agroinversiones Valle y Pampa, located in a formerly barren area, as a significant example of the blueberry industry’s evolution. Initially, the site was characterized by poor conditions with limited infrastructure and old blueberry varieties like Biloxi and Misti.
Castagnasso highlights the efforts of Juan Pablo, the Technical Director, who persistently sought improvements and adapted to industry changes. Over the years, the site transitioned from using basic irrigation techniques to implementing advanced practices and a partnership with Family Tree Farms. This collaboration led to the establishment of Family Farms Peru, featuring premium MBO blueberry varieties such as Eureka and improved strains like the Eureka Gold.
Currently, Family Farms Peru has expanded its cultivation area dramatically, growing from 70 ha to 600 ha in blueberries. Despite being restricted from selling their fruit directly due to their closed production system, their evolution demonstrates a commitment to higher quality production and innovative practices to enhance yield and product quality. Castagnasso poses thought-provoking questions to his audience about customer needs and the future of the blueberry market, inviting responses for further discussion in his newsletter.
The article concludes with an invitation to connect during his travels in Lima, emphasizing the importance of evolving alongside industry demands and maintaining relationships within the business community. Creates an engaging dialogue on customer expectations and the industry’s trajectory.
In summary, Diego Castagnasso’s article underscores the transformation of Agroinversiones Valle y Pampa into Family Farms Peru, highlighting their shift to premium blueberry varieties and innovative farming practices. The experience illustrates the necessity of adaptation and collaboration within the agricultural sector to meet evolving market demands. Castagnasso encourages interaction from readers to understand client expectations, marking a decisive step toward the future of the blueberry industry.
Original Source: www.freshfruitportal.com
