Nairobi has launched the first farmers’ market in sub-Saharan Africa, where local farmers can sell produce directly to consumers. Operating every Saturday, this initiative derives inspiration from Italy’s Campagna Amica and aims to promote sustainable practices while increasing farmer incomes. The project is supported by various organizations and the Italian Ministry of Foreign Affairs, furthering a connection between rural producers and urban populations.
Nairobi has inaugurated the first farmers’ market in sub-Saharan Africa that facilitates direct sales from farmers to consumers, eliminating the involvement of middlemen. This innovative market commenced operations on January 27 at Rosslyn Square Shopping Centre, welcoming shoppers every Saturday from 9 a.m. to 4 p.m. Local farmers are showcasing approximately 30 varieties of fresh produce sourced directly from their farms, allowing them to capitalize on better profits by avoiding brokers.
Inspired by the successful Italian model, Campagna Amica, the market is part of a broader initiative known as the Mediterranean and African Markets Initiative (MAMi). This project has garnered support from the Italian Ministry of Foreign Affairs, the World Farmers Markets Coalition, and CIHEAM Bari, an esteemed agricultural organization. The primary objective of this market is to enhance the connection between farmers and consumers, thus boosting sales and farmers’ welfare.
Furthermore, the Italian Embassy has emphasized the market’s dual purpose: to ease the selling process for farmers while also fostering sustainable agricultural practices. The initiative is designed to strengthen relationships between rural producers and urban consumers, marking a significant advance toward establishing a cohesive farmers’ network across Africa and the Mediterranean nations.
The establishment of this farmers’ market in Nairobi reflects an innovative approach to agricultural marketing within the sub-Saharan Africa region. Prior to this initiative, many farmers faced challenges in directly accessing markets due to dependence on middlemen. By introducing a model based on Italy’s Campagna Amica, the initiative aims to empower producers, support local economies, and promote sustainability in farming practices. The broader MAMi initiative, impacting both African and Mediterranean markets, seeks lasting change in food distribution logistics.
The introduction of Nairobi’s first direct-to-consumer farmers’ market marks a significant advancement for local agriculture in Kenya. By enabling farmers to sell fresh produce directly to consumers, the initiative empowers producers economically, supports sustainable practices, and fosters community engagement. This market represents a pivotal step toward enhancing the livelihoods of farmers and strengthening the agricultural sector in sub-Saharan Africa, as highlighted by both local and international support.
Original Source: globalsouthworld.com
