Chile’s citrus exports amounted to 397,417 tonnes in 2024, slightly down from 399,824 tonnes in 2023. The United States dominated the market, while Japan and South Korea significantly contributed to lemon imports. The Chilean Citrus Fruit Committee implemented extensive promotional activities to enhance market presence.
In 2024, Chile’s citrus exports reached 397,417 tonnes, a slight decrease from 399,824 tonnes in the previous year, as reported by the Chilean Citrus Fruit Committee. The United States emerged as the primary market, accounting for significant shares of Chile’s citrus exports: 98% of clementines, 95% of mandarins, 93% of oranges, and 63% of lemons. Additionally, Japan and South Korea played a crucial role in lemon imports, with the former importing 21,000 tonnes and the latter 10,200 tonnes.
The 2024 citrus season began with challenges stemming from drought conditions affecting citrus yields, particularly in Region IV. Rains occurred later in the season, impacting clementine harvest levels. According to Monserrat Valenzuela, the committee’s executive director, these climatic conditions have significantly influenced production outcomes this year.
To address market demands, the Chilean Citrus Fruit Committee engaged in extensive promotional activities. Valenzuela explained that the supply and demand profile for citrus has evolved, with year-round availability meeting the increasing global demand during the Northern Hemisphere summer. The campaign was aimed at reinforcing Chile’s reputation as a dependable citrus supplier.
The marketing strategy included a robust digital campaign across platforms such as Instagram (@fruitsfromchile), TikTok, and Facebook. This initiative featured contests to promote consumption and showcased creative recipes using Chilean citrus fruits, alongside content highlighting production and export processes.
In Japan, Chile’s second-largest lemon market, promotional efforts targeted importers and the retail sector, along with specialized media. Valenzuela mentioned an event where a chef prepared various dishes featuring Chilean lemons, further enhancing awareness of the fruit’s unique qualities and the advanced technologies employed in its production and export.
In summary, while Chile’s citrus exports experienced a slight decline in 2024, the industry remains robust due to strategic marketing initiatives and support from major importers. The focus on sustainability and innovative practices reinforces Chile’s position as a reliable supplier in the global citrus market amid climatic challenges.
Original Source: www.fruitnet.com
